Thinking Space

Well, digital is the buzzword these days and everyone is rushing to brand themselves as a digital organisation. However, many of these transformation efforts are being started in organisational silos. Well! you may argue that in order to start the transformation you need to start somewhere. But when this happens in an uncoordinated manner you end up having duplication of tools and technologies.

I have seen organisations end up having more than one CRM systems, Digital Analytics platforms, Social integration platform etc.
Though you might feel like moving 3 steps ahead on the silo’s level but you get stuck for a long time to sort out the consolidation, migration and decommissioning of these duplicate capabilities.

Create your digital transformation map before you go too far.