Thinking Space

WOMBAT is the acronym used for ‘Waste Of Money, Brain And Time’. Every now and then you experience a WOMBAT with the solutions you are creating. When things go wrong there is a tendency to stick with our guns, being defensive about our original assumptions and trying to find ways to continue on the same path.

We develop a strong emotional connection with sunk costs, I mean not just the literal financial numbers but time and efforts we have put in.

I agree that it’s very demotivating to leave your preferred solution option but exploring alternative solution options could be the only right approach in some scenarios.