Digital disruption is helping decision makers to implement the feedback loops in days rather than waiting for weeks or months in the traditional business setup.
Whether it is the A/B testing for a new feature on your website or improving a business process for a customer segment using predictive analytics, the iteration cycles or what Eric Ries called ‘Build-Measure-Learn’ feedback loops are reducing.
Digital platforms are making it easier for enterprises, but at the same time, these platforms are available for individuals or startups nearly free.
Anybody can kick-start their project with a basic setup on Amazon Web Service (AWS) or any other cloud platform like Microsoft Azure.
If you are a budding writer you can setup your self-publishing on Apple’s iBook or Amazon’s Kindle Direct platforms.
So in the era of digital disruption competition is not just going to come from established enterprises in your domain but from individuals and startups from adjacent domains, as the digital tools are equally available to everyone.
Thinking Space 
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