Thinking Space

Culture and Brand start as two sides of the same coin. In fact, it is the culture that drives the brand.But very soon we start losing focus on the culture and only the brand remains the identity. The corporate mantra soon becomes on building brand values and creating shareholder values.

Creating shareholder value is an abstract term, it doesn’t ignite action in your front line employees, it doesn’t tell what they need to do in their day to day role to create shareholder value.

Though these are important measures of an enterprise, but they are bi-product of the culture within the enterprise.

So if you just focus on building (continuous process of practising and improving) the right culture for your enterprise, it will naturally take care of rest.